Global Lead Brand Design and Creative Integration
Tito Melega is an Executive Creative Director, Art Director, and Executive
Producer who thrives by inspiring teams to create breakthrough work that
produces tangible results. Tito’s collaborations with cross-functional teams
across North America, LATAM, EMEA, and APAC have resulted in some of the
most innovative and engaging advertising and brand experience projects
today such as: Nissan “GT Academy” – the first winner in the AICP Most NEXT
categor y, which best exemplifies the most innovative and for ward-thinking
work of the year. Nissan | ESPN “The Heisman House” – the now ubiquitous
sweeping brand integration.“The First Car Ever-Sold On Amazon” – Delivered
in a car-sized Amazon box, of course. “Nobody Should Have To Live With
Cable” – DirecTV’s Emmy Award-winning cam-paign. “The Ford Hall of Fans” –
a real hall of fame for fans at the Pro Football Hall of Fame.
Tito credits his commitment to lead with empathy to his mother who, through
sheer dedication, rose from nurse to Head of OB and Pediatrics at her city’s
hospital. His personal motto is to Care The Most.
A “doer ” by nature, he founded, curated and organized TEDxHollywood,
advocates for TACA (The Autism Community in Action); fights for equality in
the workplace, and is an animal rescue volunteer.
Tito divides his time between Los Angeles and Michigan, where in his free
time, he enjoys fishing, counting shooting stars by a bonfire, and improving
his bread-making game in a secluded cabin on the river.